Hello, in today's article, I will talk about the tricks you should pay attention to in order to ensure that your email marketing campaigns reach your target audience without getting caught in spam filters. Email marketing is a highly effective customer communication tool when done right. However, if you take the wrong steps, your emails can end up in the spam folder, which can damage your brand reputation. I invite you to read the rest of my article to avoid this situation and to prevent your emails from falling into the spam folder.
Tricks to Increase the Chances of Your Emails Reaching the Inbox
There are a few main factors that affect email deliverability. Domain validation, email address heating and email content. By managing these three factors correctly, you can avoid spam filters and ensure that your emails reach your audience's inbox.
Domain Name Verification
Domain name verification prevents malicious email senders from spoofing and hijacking your domain name. It also helps email service providers keep track of your sending reputation. Domain name verification is performed with protocols such as SPF, DKIM and DMARC.
SPF (Sender Policy Framework) Records: This method determines which email servers can send email on behalf of your domain based on ip address or server ns names.
DKIM (DomainKeys Identified Mail) Policies: It is an application that uses cryptography to sign emails and prove that they belong to your domain and have not been altered during transmission.
DMARC (Domain-based Message Authentication, Reporting & Conformance) Policies: SPF ve/veya DKIM doğrulamasının ne kadar sıkı olacağını, doğrulanmayan e-postalara ne yapılacağını ve başarısız doğrulama raporlarının gönderilip gönderilmeyeceğini belirler.
Send your Bulk Emails with Subdomain
You should not send your bulk emails from your main domain. Instead, you should create a subdomain to send your marketing emails from. Each subdomain has its own reputation, which gives you an additional layer to protect the authority of your main domain. However, since subdomains are linked to your main domain, you should still follow all the rules and don't stop following the tricks. If you start spamming from a subdomain, you're also putting your main domain at risk.
Warm up your email address
Email address warming is a process to increase the credibility and reputation of a new or long-unused email address. This process ensures that your email address is recognized as a reliable sender in the eyes of email providers. Email address warming starts with a low volume of emails and increases the volume over time. This method reduces the chances of your emails ending up in the spam folder and increases their deliverability.
The process of heating your email address can be complex and time-consuming. Therefore, you may prefer to have a team of professionals manage this process. At DCP Crea, we can support you with our team of experts in warming up your email address.
E-Mail Content
Email content is one of the most important elements of avoiding spam filters. Here are some points you should pay attention to:
- Personalize Your Emails: Research each contact well and tailor your message to the recipient's interests. Focus on what they want to hear, not what you want to say.
- Focus on Interaction: To stay out of spam filters, you should focus on engagement. Send fewer messages but research each contact well and address their goals/wants.
- Avoid Duplicate Templates: Do not copy word-for-word templates and subject lines you find on the internet. You can be inspired by good templates, but adapt them to your buyer's interests and needs.
- Conduct A/B Tests: Run A/B tests to see how your messages work best. Experiment with different message versions to determine the most effective one. Stop sending newsletters with low engagement.
- Add an Unsubscribe Link: Unless you add an unsubscribe link. If your recipients choose to unsubscribe instead of marking your emails as spam, it will help you protect your sending reputation.
Meet Our E-Mail Marketing Services
If you would like to get professional support to increase the success of your email marketing campaigns and avoid spam filters, you can contact us. Our team of experts will help you implement all the tricks of bulk emailing and reach your target audience effectively.
By following these tips to avoid spam filters and increase the success of your email marketing campaigns, you can protect your brand reputation and reach your target audience effectively. Wishing you success!
